The Lion King is more than a movie – it’s a movement. Our objective was to create a premium and exclusive event for Twitter users that celebrated the nostalgia and excitement around the highly anticipated film release. We were asked to develop an experience that resonated with the African American Twitter community and highlighted the aspirational Lion King storyline of being the best you can be. We were also asked to transport guests into an immersive environment full of surprise and delight moments and create culturally relevant moments that would generate conversation on the platform.