Executive Producer (Freelance)

PreeProduction Events | 05/2023 - Present

• Providing production leadership and direction services for experiential programs from initial creative concept to launch.

• Development and management of program scope, budget, timelines and resources.

• Procurement and management of strategic vendor partnerships.

• Assessment or business objectives and KPIs to execute experiences that achieve results and drive impact to the brand.

VP of Production

BeCore, Inc. | 08/2020 - 05/2023

• Directed a team of producers in the successful execution of 25-50 experiential campaigns per year, ranging in scope from $100k to $5MM, consistently delivering on program budget, timeline and objectives.

• Managed team resources to successfully adopt organizational change as a result of COVID-19, allowing the agency to quickly respond to market changes, embrace new strategic initiatives and adopt new offerings without sacrificing productivity.

• Evaluated project teams to determine resource requirements and monitored resource utilization, ensuring operation at maximum profitability.

• Regularly assessed operational processes, identifying opportunities for system enhancements and implementing new tools and technologies that fostered productive workflows.

• Provided strategic and operational leadership for developing Xbox's core fan engagement strategy, including project management of digital, social, promotions, partnerships and other cross-functional Microsoft teams.

• Agency lead for Fireball Whisky's FY21 experiential marketing plan, including executive oversight of all creative and production plans to ensure brand positioning and brand identity are maintained.

Director of Production

BeCore, Inc | 03/2015 - 08/2020

• Provided executive review of all project plans and designs, optimizing for budget and ensuring brand KPIs and priorities were being met or exceeded.

• Directed a department of 6+, overseeing all operations and production management efforts for accounts including but not limited to Microsoft, Twitter, Disney, Red Bull, White Claw, Los Angeles Lakers, and Anheuser-Busch.

• Developed comprehensive timelines and flexible workflow systems to effectively manage and execute multiple campaigns simultaneously.

• Provided budgets, timelines and overall assessment of feasibility for creative concepts in 200+ RFPs annually, supporting the Business Development and Client Services teams in the growth of new and organic revenue.

• Conducted regular risk assessment for active programs, efficiently resolving problem areas and establishing new practices to mitigate challenges.

• Identified, qualified and fostered vendor relations, establishing a robust network of 100+ external resources.

Production Manager

Attack! Marketing | 10/2011 - 03/2015

• Supported in the creation of the production department by establishing new and revised systems and processes, optimizing for efficiencies.

• Created and managed project timelines and workflow systems to ensure all program deadlines were met across cross-functional teams.

• Built and managed budgets and expenses for programs upwards of $1MM for accounts including Coca-Cola, Simon Malls, 7-Eleven, and Nike, ensuring real-time accurate financials for all programs.