As part of their global Gears Ink campaign, Xbox created an experience combining the culture of Los Angeles with the Gears of War franchise. This lifestyle moment was a way to celebrate core fans and drive social content. As a segment to a collective global launch, Los Angeles region was tasked to select a local tattoo artist to create a collaborative culturally inspired design through Gears of War. This design was then used in various guest engagements, creating a unique local experience within the greater global community.