In the midst of quarantine, Xbox and Cyberpunk found a way to celebrate Johnny Silverhand in a special phygital experience. We constructed a 20’ high replica of his animatronic arm, staging it in the heart of Los Angeles at Xbox Plaza and live streaming the arm on Xbox’s Twitter, Twitch and YouTube Channels. As a special interactive extension, fans could vote for emoji hand gestures on Twitter for a chance to see the arm change in real time.