Lakers Fan Experience

On opening night 2019, the Lakers took over the Xbox Plaza at L.A. Live and made it bleed purple and gold. We celebrated the season opener and 60 years of Lakers with fun and flair. The experience, open to the public, entertained fans of all ages with games, activities, photo ops, merch sales, meet and greets and our very own beer garden. This 3-hour fan experience was the perfect pre-game party for all the fans arriving at Staples Center or getting ready to tailgate at L.A. live.

Services

Venue Logistics

Permitting & City Planning

Site Planning

Security & Safety Planning

Vendor Sourcing & Procurement

Custom Fabrication

Event Styling & Design

Local Artist Partnership

Sponsor Integration Management

SWAG Procurement

Creative Agency: BeCore, Inc.
Production Budget: $250k+
Date: October 2019

Project info

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