
Lakers Fan Experience
On opening night 2019, the Lakers took over the Xbox Plaza at L.A. Live and made it bleed purple and gold. We celebrated the season opener and 60 years of Lakers with fun and flair. The experience, open to the public, entertained fans of all ages with games, activities, photo ops, merch sales, meet and greets and our very own beer garden. This 3-hour fan experience was the perfect pre-game party for all the fans arriving at Staples Center or getting ready to tailgate at L.A. live.
Services
Venue Logistics
Permitting & City Planning
Site Planning
Security & Safety Planning
Vendor Sourcing & Procurement
Custom Fabrication
Event Styling & Design
Local Artist Partnership
Sponsor Integration Management
SWAG Procurement
Creative Agency: BeCore, Inc.
Production Budget: $250k+
Date: October 2019
Project info









