In honor of the MLB All-Star game, Players House is a multi-day activation exclusively for MLB players, alumni, families, agents and brand partners of MLB Player Inc. The space incorporates various experiences, activities, and entertainment throughout All-Star Weekend to keep guests engaged during their stay in town. The key objective is to celebrate the players, create professional spaces for agents to conduct business, and create a fun and unique way for brand partners to integrate into the event and add value to the experience. This concept had its premier debut at the Cleveland All-Star Weekend in 2019 and has since being activated in Denver (2021) and Los Angeles (2022).