Dreamworks & Feld Entertainment partnered to create an immersive Trolls Pop-up in NYC. With over 12,000 sq ft of retail space over 3 stories, we designed 7 interactive zones from a welcome experience through merch and retail shopping experience. Each zone was specifically designed to bring the colorful, soft, felt world of Trolls to life with interactive tech integrations and larger than life custom fabricated immersive build outs. After months of consumer journey and 3D design, we ultimately brought Trolls The Experience to life in a 45-day construction timeline. The experience was then owned and operated by Feld Entertainment thereafter for 18 months.