On the day before the Seahawks vs. Packers game, we featured a 100’x150’ Windows 10 experience in downtown Milwaukee. During the day, Windows 10 demos were hosted in a fully branded 2- story structure. Additional activities at the event included an outdoor football skills course, fun swag and instant win prizes, Xbox gaming trucks and a photo kiosk where fans entered to win a VIP NFL Fan Upgrade Experience for the game day. In the evening, we hosted a free Allen Stone concert for all to enjoy. We upgraded (10) fans to an exclusive VIP NFL Experience. These fans got backstage passes to the concert, were shuttled to the game in a branded party bus and had an opportunity to watch the game in style from a Windows 10 branded suite.