XBOX Barber Shop

An exclusive barbershop and gaming lounge inside the NBPA All-Star One Court hotel. Here, players, influencers and their invited friends and family all had a chance to experience the latest games on Xbox One X while getting a free cut, buzz or style from celebrity barbers like JayR Mallari (@jayrmallari) & Marcos ‘REGGAE’ Smith (@regdabarber). The Xbox Barber Shop had a little something for everyone with services provided by barbers, hair stylists and manicurists throughout the weekend. Several athletes and celebrities made their way out to Barber Shop to be a part of the fun and went home with their very own Xbox One X console.

Services

Venue Design & Styling

Custom Fabrication

Specialty Staffing

Content Programming

Celebrity Gifting

Creative Agency: BeCore, Inc.
Production Budget: $150k+
Date: February 2018

Project info

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